Vignelli’s, as the name suggests, was inspired by the late Italian Designer & Modernist, Massimo Vignelli. The restaurant was branded on Vignelli’s beliefs on design, as stated:
• Functionality and timelessness is key.
• Only a few classic typefaces are needed.
• Logo design involves a huge consideration and craft.
• A primary palette of ‘red, blue or yellow’
• White space should be used to your advantage.
With these in mind, an identity was formed.
