A word with English no translation, but with so much meaning. The art, science & craft of making. The heart of Japanese culture, society & ethics. A way of life. A spirit within the designer & a spirit within the product.

An exhibition to be held at the Design Musuem.

Monozukuri is the process of well considered construction and manufacturing. The logos have overgone the same treatment as the process of monozukuri in product design; stripped down and reconstructed in a more considered, refined form.Two logotypes were used, deconstructed & reproduced, one being in Japanese (the word "making"), the other in the Roman / Latin Alphabet.