Printed & Web Collateral
Live Brief
Jan — Jun 2015
Welsh & Jefferies is a small but neat tailors situated at number 20 Savile Row. The tailor’s opened in the early twentieth century on Eton High Street, and during the First World War the company built a reputation as a formidable military tailor. The firm made uniforms for the officers of many regiments, such as the Rifle Brigade and Coldstream Guards.
It was important to convey the company's rich British heritage, as we'll as constructing an identity that was steeped in classicism.
With Welsh & Jefferies traditionally being a military tailors, ‘Rifle Green’ was selected as a main colour, highlighted in gold foil with printed ephemera. Branded collateral considered the way in which the tailor's worked both internally and externally, creating consistency across the full business.
